Creativity

     New media allows people to share content in any way that they can imagine.They can create an all new idea of their own (painting, story, YouTube video, etc) or sample an existing work. Common methods are remixes to songs, covers, or parodies. In the article "Disney Tolerates a Rap Parody of Its Critters. But Why?" by Brooks Barnes of the New York Times, Barnes talks about the use of Disney characters in parody videos on YouTube. Disney is supposedly very strict in its copyrights, and will remove any use of their characters. Nickelodeon, on the other hand, welcomes people to create mash-ups using their characters. Dan Martinsen, a Nickelodeon spokesperson, says "Our audiences can creatively mash video from our content as much and as often as they like" (Barnes). People can use their imagination to frame the content in amusing ways and get it viral. This creates buzz for the original work, almost like advertising. There have been many times I've listened to a song in a user-made video, and wondered where the song came from and if the artist has other songs that I might like. The introduction of YouTube allows users to make videos about anything they want. Creativity is the key to standing out. Some people make video logs, cooking channels, make up tutorials, or gaming reviews. New media encourages the creativity of individuals by letting individuals share their work to millions, as long as they have internet access.


Works Cited:
     Barnes, Brooks. "Disney Tolerates a Rap Parody of Its Critters. But Why?" NY Times. The New York Times, 24 Sept. 2007. Web. 1 Nov. 2016.